MoMoIstanbul's May meeting will take place on May 5th, at 6pm, at the Avea Headquartes in Maçka. This month agenda is:
18:00 - 18:30 Cocktails
18:35 - 19:15 “How to make customers fall in love with your brand ?”
Neil Davidson - Strategic Director at theFarm ( London)
(Brand & integrated communications and digital & direct marketing expert)www.linkedin.com/pub/8/2a/aa5
Effective brand building can make a real difference to your business, in terms of acquisition, loyalty and revenue. The challenge is to make consumers truly fall in love with your brand, by tapping into changing consumer demands, challenging usual marketing approaches and beingbrave. Neil Davidson will share theFarm's experiences in doing this, with both telco and non-telco clients. The examples covered will include insights on brand strategy, integrating creativity across all channels, building communities and the power of challenger brands.
19:20 - 20:00 “Advertising on the Mobile Web, opportunities for Brands, Mobile Operators and Mobile Web Publishers”
Russell Buckley - Managing Director, Europe at AdMob ( London)
( Mobile marketing & location based services expert)www.linkedin.com/in/russellbuckley
Since starting in 2006, AdMob has run 20 Billion advertisements on the mobile web, globally. This has meant that advertisers can find new customers via the mobile channel, for the first time. But also that mobile website owners and mobile operators can generate tangible revenue from their sites today.Russell will explore the opportunities that the explosion of the mobile web and mobile web advertising creates for all companies in the mobile ecosystem.
Important Note: Please RSVP by May 5th using the Socializr application. If you have not received an invitation via Socializr, please leave a comment with your response. We are having some problems with Socializr, so there may be some invites that have not been delivered.