18:00 - 18:30 Cocktails18:35 - 19:15 What creative and functional solutions can current mobile phone technologies offer?
Feren Calderwood ( London) - Freelance Researcher and Consultant
The mobile phone has moved from simply being a tool used to make calls and sending texts to become a multifunctional multimedia device. With the technologies of the mobile handsets being at various stages of their lifecycle, they can offer new possibilities while there also can be limitations which might not only be of a technical nature, but could also be due to operator restrictions or cultural contexts.
Through sharing her insight into the experimental and explorative work that new media artists create using current mobile phone technologies, Feren Calderwood will discuss what can be learnt from the choice of technologies used and how these creative works can be adapted to become functional solutions that translate into business products or can be used for marketing, entertainment and dynamic social networking.
19:20 - 20:00 Experience Marketing - Is it the next big thing?
Walt Behnke ( New York) Partner at brandXperience & Walt Behnke LLC
Behnke has been working in the field of Experience Marketing since
before there was a name for it. He began his career as a consutlant to
many of America's major brands and then got his "education" in brand
during the decade he spent with BMW. Since that time he has worked in
variety of business sectors and in most communications channels.
He will answer a few of the questions that he has been asked at many of them this year.
What is Experience Marketing?
Where did it come from and where might it be going?
Does it always require a large budget?
And is it the next big thing?
20:00 - 20:45 Cocktails