On the heels of my posts on how sports, specifically football (soccer) could be the unifying factor in a MySpace-like social networking platform, came the announcement for Joga, the new social networking platform from Google and Nike. A nice tie-in is the Joga Bonita TV campaign starring one of my heroes, Eric Cantona. I expect Joga to capitalize on the World Cup fever. There has to be independent plays going after this niche, too. I am excited to see the space develop.
UPDATE: I commented on Baris's blog on how Joga's biggest assets (Google and Nike) will also be its biggest handicaps.