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March 19, 2009


sv dude

I don't want to sound overly negative, but I've never heard of any of the above-referenced companies, so were any of these launches really successful?

No, I am not a hermit nor do I live in a cave. :)


Am I the only one to find this somehow contradicting Paul Graham's tip #2? (from an earlier post)


@sv dude: SelectMinds is one of the pioneers of enterprise social networking. Mondus is a Turkish social network. IMVU is a leading virtual world company. Mondus's lauch was successful in creating initial awareness but like Ries suggests, later limited the company's options.


@Vincent: The launch Graham talks about is distinct from the launch Ries warns againts. Graham means "get you product out fast". Ries warns about a loud, official "launch" which is more of a PR tactic.

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