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May 27, 2009

Comments

Ilker Temir

Interesting, thanks for sharing. This is not reflected in online ad market though, which shows very different figures. Here are some numbers from 2008:

Norway: NOK mn 4,611.7
Denmark: DKr mn 2,761.5
United Kingdom: £ mn 2,606.8
Sweden: SEK mn 2,130.1
France: € mn 870.7
Germany: € mn 692.7
Spain: € mn 443.2
Italy: € mn 272.4
Netherlands: € mn 197.2
Belgium: € mn 107.2
Switzerland: CHF mn 67.2
Finland: € mn 67.0
Austria: € mn 52.5
Turkey: YTL mn 44.9
Ireland: € mn 37.0
Portugal: € mn 8.7
Greece: € mn -
Iceland: ISK mn -

Source: Online Adspend - Euromonitor International from World Association of Newspapers / Jupiter research

I am not sure whether these numbers show the complete picture but they clearly make the point.

Having an engaged online audience is great but at least one leg of that picture is still crippled.

csertoglu

@ilker - therein lies the turkish internet investment thesis...

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